Finally. Social media that's good for you.
Private social media for your family and closest friends. No ads. No algorithms. No performance pressure.
Private social media for your family and closest friends. No ads. No algorithms. No performance pressure.
Roots is where your family and closest friends share, talk, and remember — in one private space. No audience. No algorithm. No performance pressure.
Your space. Your people. Nobody else.
Built for real sharing, not performance.
Not stories that vanish. Memories that stay.
Quick, casual, real. Stay close without the pressure of a perfect post.
Organize by what matters — trips, recipes, milestones, inside jokes. Your family's shared brain.
Resurface what you've shared. Not algorithmically — intentionally. Stories that deserve a second life.
Express yourself. Not for likes — for the people who actually get it.
Family isn't limited to people with smartphones. Roots lets you create profiles for the members who matter but can't post themselves — so your whole family is represented.
Your kids are part of the family long before they're old enough for a phone. Their milestones, photos, and stories live in the family space from day one.
They're family too. Give them a profile so every photo, vet visit, and ridiculous moment has a home.
Some people shaped your family forever. Memorial profiles let their photos, stories, and memory live on — shared, not forgotten.
Our promise
The most personal parts of your life should not be monetized, mined, or sold. We built Roots around that belief. Everything else follows from it.
Join the beta. Be first in.